My ideal reader
This is Daisy. She is 18 and just entered university for Performing Arts. At the moment, she is lacking money for survival needs as she likes to go out partying with friends, just like any student. She takes her iPod with her anywhere she goes and has loaded at least 2000 songs onto her iPod. Daisy is too lazy to goto music stores to buy the CD covers so she downloads music from her laptop. Although she tries to download legally, it is hard to get all the music she wants as songs are not cheap when you buy a lot of them. Sometimes Daisy goes on sharing files websites to download the latest tracks or a band she recently discovers. Daisy is crazed with going to gigs and concerts (when she can afford it) and always buys the merchandise like the wristsbands and band tee shirts. To keep up with the current flow of fashion trends, she also goes to stores like Superdry and Hollister to get the hoodies and shirts she needs. To keep a tiny flow of money in to afford this, she has a part-time job when she is not studying for her uni course. Daisy can't drive yet so she takes the public transport like bus and train and she reads the latest magazines like NOM to see the new bands sprouting. If Daisy sees a band she likes, she'll google or youtube the band to listen to their music and see if its worth downloading. This cycle is endless for Daisy because she loves music.
The reader profile is what I rely on to imagine my target audience, to understand what they would like and dislike.
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