BRAND IDENTITY

Brand Identity is a convention that is special to each magazine institute. To have a brand identity allows your readers to recognise your magazine specifically in an unique way. This is especially important as many media products, especially music magazines can become similar. To ensure the magazine's readership and new readers remember, a brand indentity is can be anything that is a specific aspect and special to their magazine only.

When creating a magazine, it is essential that a well built brand identity is created to guarantee readers to keep buying. A brand identity appears in every issue of the magazine, offering the readers their little piece of difference to reading. Brand identity should never be changed once set as it would confuse faithful readers or it might change the whole outlook of the magazine because one of the main points that people remember is changed.

Although the brand identity can be "anything that sells", it is usually something that relates to the magazine's target audience. House colours are one convention to emphasise brand recognition. By basing the brand identity on the target audience, the target audience can relate themselves to the magazine which would make it more likely for them to purchase the magazine again.

For example, if you base your house colours on the target audience's stereotype, you could use their favourite colours. If the stereotype was the scene "emo" type, you may link the colours to black and red as well as neon colours but you would also use grunge and quite dark imagery in the themes and layout throughout the magazine. Brand Identity is not only based on house colours. Typography, language style and use of images can also be brand identity.